Web site development and design portfolio
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Or browse them all below. Portfolio entries are organized in reverse chronological order.
Featured Ecommerce, Corporate, and Tourism Sites
Before you browse our entire portfolio containing many dozens of sites, we’d like to suggest you take a quick look at our handiwork in the featured sites below. These 9 featured sites highlight our experience with search-friendly ecommerce, corporate, and tourism website design and Web 2.0 integration. If you are interested in learning more about Netconcepts’ services, please contact us here.
Shop.org Annual Summit — Las Vegas, NV
Forget the grand strategy talks; ignore the expensive, time-consuming software implementations; discard the hard-to-measure long-term plans - this session is about specific, actionable tactics you can use to make money NOW. Our panel of experts are going to give you killer tips to improve your Paid Search, Natural Search, Affiliate Marketing, Email Marketing, Web 2.0, Shopping Feeds, Technology Issues, and Site Optimization. We’re going to be moving fast so we will have a handout for session attendees with all of the gory details. This is the session you want to attend if you want to get your hands dirty and improve the bottom line. It will also help you convince your boss that you came to the Summit to make money — not just party in Vegas.
Moderator:
Allan Dick, Chief Marketing Officer and Senior Plumbing Evangelist, Vintage Tub and Bath
Panelists:
Sam Decker, CMO, Bazaarvoice
Todd Friesen, SEO Ninja, Todd Friesen Associates
Sheldon Gilbert, Founder and CEO, Proclivity
Pinny Gniwisch, Founder and VP, Marketing, ice.com
Brian Klais, Vice President of Search, Netconcepts
Jeff Molander, Principal, Molander & Associates
Brian Platter, General Manager, Home Delivery, Peet’s Coffee & Tea
Brian Smith, Co-founder, SingleFeed
Filed under: Ecommerce Seminars SEO
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A SEO review of this site and the Best Practices in use, as well as opportunities for new optimization. Analyst Jeff Muendel of Netconcepts goes through the site with a fine tooth comb. Learn from his findings on how to analyze your ecommerce website and tweak it in time for holiday traffic.
If Little Pixie Gifts has an SEO weak point, it is in the URLs. As search engines spider the URL addresses along with title tags and page content, each URL should reflect the keyword theme of the page. Instead, Little Pixie Gifts has URLs like http://www.littlepixiegifts.com.au/cart.php?target=category&category_id=62. While such a URL doesn’t necessarily hurt things from a search engine perspective, it certainly doesn’t help.
To read the full article, visit Practical Ecommerce.
Filed under: Articles Ecommerce Website Audits
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Do you know your website’s conversion rate? Do you know if it is above or below average for a typical merchant? The average conversion rate is only about 2.4%. How can you increase your site’s conversion rate? Learn from Netconcepts Founder & President, Stephan Spencer about how to improve your organization’s website to become a better converter. In this article for MultiChannel Merchant, Stephan discusses the use of Persuasion Architecture, how to design for different personality types, analyze your audience’s needs and to adjust your tone.
Technology is not a means to higher conversion rates; it is just a tool that must be properly managed, configured, and implemented in order to reach your goals. Just having a great CMS with an advanced shopping cart system is not enough — there are no “set it and forget it” solutions for improving your conversion rate.
For more on this topic, read the full article here.
Filed under: Articles Ecommerce
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In this edition of the SEO report card, Jeff Muendel reviews eCommerce site pinkorpunk.com. This niche eCommerce site sells accessories that (you guessed it) are either pink or punk. This website audit is especially helpful for other new eCommerce sites, since pinkorpunk.com launched quite recently. Here’s a little bit about what Jeff has to say about this unique boutique.
Pinkorpunk.com is a fairly new website, which may partially explain its PageRank of 0. But, the other factor in the ranking is the site’s small number of inbound links. Yahoo! sees 45 links from outside sites while Google doesn’t list any at all. Inbound links translate to PageRank, and higher PageRank translates to better search engine results. This site, with its vibrant content, should have no problem garnering links! A linking campaign is in order here. Research online directories and get listed in those that still have decent PageRank (many have been recently demoted by Google in that regard). A blog is also in order, especially with such hip content. Online press should be a target as well, as should social media avenues like MySpace, Flickr and Facebook.
For more about this niche eCommerce store, visit the Practical eCommerce website audit here.
Filed under: Articles Ecommerce Website Audits
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Ok, perhaps I’m being a bit provocative here, but sometimes it’s the off-topic, off-message, or off-brand content that earns you the most valuable links—links that you wouldn’t have otherwise gotten. Those links can really pay the bills, in terms of the extra search traffic and resulting sales. The brand police within your company may pitch a fit, but heck, it’ll be worth it! Here’s how it’s done:
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Filed under: Articles Ecommerce SEO
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SMX West — Santa Clara, CA
The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.
Moderator: Vanessa Fox, Features Editor, Search Engine Land
Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, NetConcepts
Phil Stelter
Q&A Speakers:
Paul Dillon, Director, Live Search Shopping, Microsoft
Ken Kronquist, Director of Product Management, Yahoo! Shopping
Filed under: Ecommerce Seminars SEO
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One of the top issues in delivering up local search results in a map-based format is what to do with businesses which have no street address. During the SMX Local & Mobile conference back in October, Dick Larkin asked Google Earth VP Michael Jones a question about this very thing: "What should we recommend to local businesses which do not have a local street address—how do they get into Google Maps search results?" Michael’s answer was surprising. I’ll give you his answer in a moment.
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Filed under: Articles Ecommerce local search SEO
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Orbital RPM is a consulting firm merging the strategic oversight of a Chief Learning Officer [CLO] with the most progressive methodologies of learning and development. A workforce that has evolved from an industrial society to a knowledge society requires learning and development that has undergone the same transformation. Traditional training was suitable for the way businesses operated several decades ago. Orbital RPM brings the revolution in learning and development needed by today’s workforce.
Orbital RPM sought a website on the leading edge of functionality to match our progressive services. Our goal is to become the information destination for learning and development professionals and our new site is a major asset in that pursuit by including a tag cloud, videos, podcasts, a calendar of events and behind the scenes content management for easy maintenance.
Filed under: B2B consulting Portfolio
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In this SEO report card on Practical eCommerce, Jeff Muendel, Search Analyst for Netconcepts, writes a full review of an all-about-yarn ecommerce store recommending that they redesign the site to be more search-friendly.
Jeff’s expertise begins with a critique of their home page:
I always harp on having a sitemap linked to the home page, and while some sites need it less than others, Agoodyarn.net could benefit from one almost immediately. A sitemap, which is a page that has links to all the major categories an subcategories of a web page, helps search engines through all the sections of a site. It can also be a shopping asset for customers. Almost all of the textual content on the home page is set as link text. Not only does this water down the keyword promotion that the links might garner, but it’s also just plain spammy. While it may not be the webmaster’s intent, this is a form of link stuffing, and it is frowned upon by search engines. The site’s title and logo text, “Fine yarn, classic patterns and odd notions,” are not textual but graphical, and therefore invisible to the search engines.
Be sure to read the full article for how simple fixes and a savvy re-design of their eCommerce site can boost this yarn retail store’s website and their overall SEO.
Filed under: Ecommerce Website Audits
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